Now that is clever: Foyles former shop rebranded as O YES sushi restaurant

Now that is clever: Foyles former shop rebranded as O Yes Sushi

This brought a smile to my face. After Foyles’ main book shop relocated a little further down the road, their former premises on the corner of Charing Cross and Manette Street have now been taken over by a new business.

Over the weekend, a new sushi restaurant has started to move in, and they’ve cunningly used part of the old bookshop sign to brand their company.

Now that is clever: Foyles former shop rebranded as O Yes Sushi

By taking away the letters F and L from the iconic FOYLES sign (and moving the letters around a bit), they’ve managed to get a free sign for their new business: O YES!

Now that is clever: Foyles former shop rebranded as O Yes Sushi

Now that is clever: Foyles former shop rebranded as O Yes sushi restaurant

Here’s the full Foyles signage from 2008. Their new premises are a few doors down.

Now that is clever: Foyles former shop rebranded as O Yes Sushi

O-Yes sushi can be found at 113-119 Charing Cross Road, London, WC2H 0EB.