This brought a smile to my face. After Foyles’ main book shop relocated a little further down the road, their former premises on the corner of Charing Cross and Manette Street have now been taken over by a new business.
Over the weekend, a new sushi restaurant has started to move in, and they’ve cunningly used part of the old bookshop sign to brand their company.
By taking away the letters F and L from the iconic FOYLES sign (and moving the letters around a bit), they’ve managed to get a free sign for their new business: O YES!
Here’s the full Foyles signage from 2008. Their new premises are a few doors down.
O-Yes sushi can be found at 113-119 Charing Cross Road, London, WC2H 0EB.