The Hobbit newsagent on Wardour Street reveals its 1970s frontage

The Hobbit newsagent on Wardour Street reveals its 1970s frontage

Spotted in Soho over the weekend was this lovely old 1970s wooden shop sign for the Hobbit newsagent at 72, Wardour Street, central London.

The Hobbit newsagent on Wardour Street reveals its 1970s frontage

Previously covered up by some horrid plastic Coca-Cola-advertising shop sign, this natty pale and blue hand painted number has been exposed to the elements for some time.

The newsagent was given its distinctive name in the 1970s by owner Ray Grant as a tribute to the book of the same name.

Sold off to new owners in 2007, the premises were then refurbished and modernised, although The Hobbit name remained intact.

The shop closed down in late 2011 and by the look of things, won’t be reopening any time soon.