Boost your site's search engine ranking
Coding a search engine optimised page
By Mike Slocombe for Internet Magazine, May 2004
1. Turbo charge your title tag
Most search engines and directories place a high level of importance on the contents of your title tag.
Include one or two of your most important keyword phrases, but don't overdo it as it'll start to look like spam!
Some search engines will display your title in their search results, so make sure it looks remotely inviting.
Keep your title tag between 50-80 characters long (including spaces).
More info: Optimizing Your Title Tag
2. META tags
Pesky spammers have made search engines far less interested in paying attention to meta tags, but they're still worth including on your page as they can give you some control how your web pages are described by some search engines.
Meta tags sit between the <head></head> tags and provide information to browsers and bots about the contents of the page. You can also use meta tags to stop bots indexing certain pages.
How to use meta tags
Meta tag maker
Death of a meta tag
3. ALT tags
Including full ALT text attributes to your images is not only good web authoring practice, it can also help your search engine rankings too!
Include a keyword phrase or two that relates to each image, but make sure that it still makes sense.
The 'alt' attribute is also a handy place to sneak in more obscure keywords, misspellings and plural phrases.
More info: Optimizing Your Images "alt" Attribute