{"id":15857,"date":"2015-01-12T08:45:54","date_gmt":"2015-01-12T08:45:54","guid":{"rendered":"http:\/\/www.urban75.org\/blog\/?p=15857"},"modified":"2015-01-12T01:12:26","modified_gmt":"2015-01-12T01:12:26","slug":"now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant","status":"publish","type":"post","link":"https:\/\/www.urban75.org\/blog\/now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant\/","title":{"rendered":"Now that is clever: Foyles former shop rebranded as O YES sushi restaurant"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15861\" data-permalink=\"https:\/\/www.urban75.org\/blog\/now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant\/foyles-oh-yes-sushi-1\/\" data-orig-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-1.jpg\" data-orig-size=\"620,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-1.jpg\" class=\"alignnone size-full wp-image-15861\" src=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-1.jpg\" alt=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" width=\"620\" height=\"300\" srcset=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-1.jpg 620w, https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-1-300x145.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>This brought a smile to my face.\u00a0After Foyles&#8217; main book shop <a href=\"https:\/\/www.urban75.org\/blog\/foyles-the-new-flagship-store-opens-as-we-reflect-on-the-chaotic-years-and-the-famous-shoplifters\/\" target=\"_blank\">relocated a little further down the road<\/a>, their former premises on the corner of Charing Cross and Manette Street have\u00a0now been taken over by a new business.<\/p>\n<p>Over the weekend, a new sushi restaurant has started to\u00a0move in, and they&#8217;ve cunningly used part of the old bookshop sign to brand their company.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15859\" data-permalink=\"https:\/\/www.urban75.org\/blog\/now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant\/foyles-oh-yes-sushi-3\/\" data-orig-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-3.jpg\" data-orig-size=\"620,426\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-3.jpg\" class=\"alignnone size-full wp-image-15859\" src=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-3.jpg\" alt=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" width=\"620\" height=\"426\" srcset=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-3.jpg 620w, https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-3-300x206.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>By taking away the letters F and L from the iconic FOYLES sign (and moving the letters around a bit), they&#8217;ve managed to get a free sign for their new business: O YES!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15860\" data-permalink=\"https:\/\/www.urban75.org\/blog\/now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant\/foyles-oh-yes-sushi-2\/\" data-orig-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-2.jpg\" data-orig-size=\"620,367\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-2.jpg\" class=\"alignnone size-full wp-image-15860\" src=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-2.jpg\" alt=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" width=\"620\" height=\"367\" srcset=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-2.jpg 620w, https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-2-300x178.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15862\" data-permalink=\"https:\/\/www.urban75.org\/blog\/now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant\/foyles-oh-yes-sushi-5\/\" data-orig-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-5.jpg\" data-orig-size=\"620,361\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Now that is clever: Foyles former shop rebranded as O Yes sushi restaurant\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-5.jpg\" class=\"alignnone size-full wp-image-15862\" src=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-5.jpg\" alt=\"Now that is clever: Foyles former shop rebranded as O Yes sushi restaurant\" width=\"620\" height=\"361\" srcset=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-5.jpg 620w, https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-5-300x175.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Here&#8217;s the full Foyles signage from 2008. Their new premises are a few doors down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15858\" data-permalink=\"https:\/\/www.urban75.org\/blog\/now-that-is-clever-foyles-former-shop-rebranded-as-o-yes-sushi-restaurant\/foyles-oh-yes-sushi-4\/\" data-orig-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-4.jpg\" data-orig-size=\"620,423\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-4.jpg\" class=\"alignnone size-full wp-image-15858\" src=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-4.jpg\" alt=\"Now that is clever: Foyles former shop rebranded as O Yes Sushi\" width=\"620\" height=\"423\" srcset=\"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-4.jpg 620w, https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-4-300x205.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>O-Yes sushi can be found at\u00a0113-119 Charing Cross Road, London, WC2H 0EB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This brought a smile to my face.\u00a0After Foyles&#8217; main book shop relocated a little further down the road, their former premises on the corner of Charing Cross and Manette Street &hellip; <\/p>\n","protected":false},"author":2,"featured_media":15861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[194,17,193],"tags":[686,692,1052,1053],"class_list":["post-15857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-london-features","category-photos","category-places","tag-charing-cross-road","tag-foyles","tag-o-yes","tag-restaurant"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2015\/01\/foyles-oh-yes-sushi-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pQI7P-47L","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/15857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/comments?post=15857"}],"version-history":[{"count":3,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/15857\/revisions"}],"predecessor-version":[{"id":15865,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/15857\/revisions\/15865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/media\/15861"}],"wp:attachment":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/media?parent=15857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/categories?post=15857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/tags?post=15857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}