{"id":31977,"date":"2024-08-30T08:00:14","date_gmt":"2024-08-30T07:00:14","guid":{"rendered":"https:\/\/www.urban75.org\/blog\/?p=31977"},"modified":"2024-08-29T22:29:08","modified_gmt":"2024-08-29T21:29:08","slug":"in-photos-taylor-swift-songbook-trail-at-the-va-london-genius-marketing-and-an-enjoyable-chase-around-the-museum","status":"publish","type":"post","link":"https:\/\/www.urban75.org\/blog\/in-photos-taylor-swift-songbook-trail-at-the-va-london-genius-marketing-and-an-enjoyable-chase-around-the-museum\/","title":{"rendered":"In photos: Taylor Swift Songbook Trail at the V&A London – genius marketing and an enjoyable chase around the museum"},"content":{"rendered":"

\"In<\/p>\n

The Taylor Swift Songbook Trail at the V&A can only be described as a genius piece of marketing that guides new visitors (young and old) through many of the museum’s fascinating galleries, hopefully sparking new interests and repeat visits in the future.<\/p>\n

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\"In<\/p>\n

The free, 13-stop trail across the V&A South Kensington lets you discover iconic looks worn by Taylor Swift, with each of the stops showcasing a chapter in the songbook of her career.<\/p>\n

The trail takes you through multiple floors and galleries scattered all across the building, and feels like a voyage of discovery, with signs leading you to the next exhibit.<\/p>\n

The museum says:<\/p>\n

The trail takes around 60 \u2013 90 minutes and takes place across four floors of the museum. It is approximately 1 mile long, and includes multiple flights of stairs or lifts.<\/p>\n

 <\/p>\n

Arrive at the Cromwell Road entrance and head to the Welcome Desk to start the trail. There will be V&A staff on hand to guide you and a step-free route is available.<\/p><\/blockquote>\n

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Please note that if – like us – you arrive late, you’re going to have to hotfoot it around the galleries at some speed as the museum starts closing off some areas from as early as 5:15.<\/p>\n

We strongly recommend arriving early so you can be distracted by some of the other great artefacts on display.<\/p>\n

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More info<\/h4>\n

Taylor Swift Songbook Trail<\/a>
\nV&A South Kensington
\nCromwell Road
\nLondon SW7 2RL
\nExhibition closes Sunday, 8 September 2024<\/strong><\/p>\n

Opening hours<\/strong>
\nDaily: 10.00 \u2013 17.45
\nFriday: 10.00 \u2013 22.00<\/p>\n

Admission is free
\nRead the trail FAQs.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Taylor Swift Songbook Trail at the V&A can only be described as a genius piece of marketing that guides new visitors (young and old) through many of the museum’s … <\/p>\n","protected":false},"author":2,"featured_media":31978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[194,43,456,17,193],"tags":[10,51,18,2771,2770,968],"class_list":["post-31977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-london-features","category-music","category-news","category-photos","category-places","tag-london","tag-museum","tag-photography","tag-pop-music","tag-taylor-swift","tag-va"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2024\/08\/taylor-swift-2024-01.jpg","jetpack_shortlink":"https:\/\/wp.me\/pQI7P-8jL","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/31977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/comments?post=31977"}],"version-history":[{"count":4,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/31977\/revisions"}],"predecessor-version":[{"id":31982,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/31977\/revisions\/31982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/media\/31978"}],"wp:attachment":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/media?parent=31977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/categories?post=31977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/tags?post=31977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}