{"id":5517,"date":"2011-11-30T10:30:04","date_gmt":"2011-11-30T10:30:04","guid":{"rendered":"http:\/\/www.urban75.org\/blog\/?p=5517"},"modified":"2011-11-30T11:48:43","modified_gmt":"2011-11-30T11:48:43","slug":"the-41-year-reign-of-the-captain-morgan-rum-advert-ninian-park-cardiff","status":"publish","type":"post","link":"https:\/\/www.urban75.org\/blog\/the-41-year-reign-of-the-captain-morgan-rum-advert-ninian-park-cardiff\/","title":{"rendered":"The 41 year reign of the Captain Morgan Rum advert at Ninian Park, Cardiff"},"content":{"rendered":"

\"Remembering<\/p>\n

Once the longest-serving advert in any British football ground, the painted words of “Captain Morgan Rum – The Right Rum For Today’s Taste” adorned the roof of Cardiff City’s Ninian Park football ground for more than 40 years.<\/p>\n

<\/p>\n

The words were painted over the Popular Bank, a large stand with a\u00a0mixture of covered seating and uncovered standing terrace to the front.<\/p>\n

The stand was known locally as the ‘Bob Bank,’ \u00a0so named because it used to cost one old shilling \u00a0(a bob; 5p in today’s money) to stand there between the two World Wars.<\/p>\n

\"Remembering<\/p>\n

In the summer of 1958 a large roof was\u00a0constructed\u00a0\u00a0over the\u00a0previously\u00a0uncovered terracing, with the roof painted plain white.<\/p>\n

In 1960, a Canadian distillery company,\u00a0House of Segram, took out a three-year lease on the roof space for an annual rent of \u00a3300, and painted on the name of\u00a0one of their popular products, Captain Morgan Rum.<\/p>\n

\"Remembering<\/p>\n

After the three-year lease was up, the\u00a0advert remained on the roof, presumably because no new advertisers could be found.<\/p>\n

And so Captain Morgan Rum\u00a0became forever associated with the ground, with the advert remaining\u00a0on the roof from 1960 to 2001 – a total of 41 years.<\/p>\n

The paint lasted impressively well too, with the advert still clearly visible right to the end.<\/p>\n

\"Goodbye<\/p>\n

The rum advert was\u00a0finally\u00a0painted over in 2001, first by an advert for “Hyper-Value” and lastly a rather colourful one for “Brace’s Bread” (seen above as the ground was being demolished<\/a>).<\/p>\n

[Source<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Once the longest-serving advert in any British football ground, the painted words of “Captain Morgan Rum – The Right Rum For Today’s Taste” adorned the roof of Cardiff City’s Ninian … <\/p>\n","protected":false},"author":2,"featured_media":7282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7,17,198],"tags":[8,187],"class_list":["post-5517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","category-photos","category-wales-places","tag-cardiff-city","tag-ccfc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.urban75.org\/blog\/wp-content\/uploads\/2012\/02\/captain-morgan-rum-cardiff-01.jpg","jetpack_shortlink":"https:\/\/wp.me\/pQI7P-1qZ","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/5517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/comments?post=5517"}],"version-history":[{"count":5,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/5517\/revisions"}],"predecessor-version":[{"id":5523,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/posts\/5517\/revisions\/5523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/media\/7282"}],"wp:attachment":[{"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/media?parent=5517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/categories?post=5517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urban75.org\/blog\/wp-json\/wp\/v2\/tags?post=5517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}