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Cardiff City rebranding and the 2012-2013 season
urban75 statement of changes at the club
(Photos © urban75, September 2012)

It's with a very heavy heart that I find myself typing this, but after supporting Cardiff City through thick and thin for over four decades, the rebranding shenanigans have left me feeling utterly disenfranchised with my club.

I haven't been to any games this season, and I'm not sure if I'll make it to any before the season ends, which will be a lifetime first.

I simply don't recognise my club any more and I've lost the connection with many of the fans too - how on earth did they let themselves be hoodwinked into giving up our tradition so easily?

Cardiff City rebranding and the 2012-2013 season

I'm stil angry about what happened: after zero consultation with the fans, the owners of Cardiff City FC unilaterally declared that from henceforth we shall play in red, swiftly discarding over a hundred years of club tradition.

I'm still trying to work out how changing into a red strip magically boosts our foreign appeal to such an extent that it's worth throwing out a hundred years of history, but that's what we got, along with a crappy new badge and an accompanying naff strapline of 'Fire and Passion.'

Cardiff City rebranding and the 2012-2013 season

As for me, I don't give a fuck about our appeal the Far East or anywhere else. I don't care if we're bigger than Man Utd in far-flung places I've never even heard of. I'd rather be playing Newport County in the whatever-it's-called-this-year league and feel like I'm actually still part of my team.

So for this season at least, I'm feeling horribly indifferent towards Cardiff. It's a feeling I've never had before and I don't like it one little bit.

Oh, and to any fans of other teams finding Cardiff's plight amusing think about this: if it can happen to a club with fans as passionate as Cardiff's, it can happen to your club too.

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